We were more than excited earlier this month when Apple released their new, Spike Jonze directed short “Welcome Home” featuring new music from none other than Anderson .Paak. From FKA Twigs manipulating the world around her to dancing with her own clone, the ad was exceedingly trippy. And today, AdWeek has given us a look into how it was all done by sharing a behind the scenes video on the making of “Welcome Home”.
It's very apparent that a lot of time and money went into this short. From incredibly large hydraulic walls to lighting design to intricate, incredibly well translated choreography we were incredibly surprised to see how much of the short was physical movement and optical illusion rather than CGI. Check out the full behind the scenes video below and enjoy!