Apple Music


Listen To RL Grime & Boys Noize's Unreleased New Collaboration Via Apple Commercial

RL Grime Boys Noize

RL Grime and Boys Noize just shared new unreleased music! With RL Grime's forthcoming Nova album on the way we're hungry for any and all new RL Grime... and thanks to Apple we just caught a glimpse into the anticipated project with a new, unreleased collaboration alongside Boys Noize. 

Apple has never been afraid to feature cutting-edge music in their advertisements, and in the process they tend to widen the audience for whatever song and genre they choose as they just did with Anderson .Paak's new song. This time they picked an unreleased RL Grime x Boys Noize collaboration off of RL Grime’s upcoming album Nova for a sleek, dynamic ad promoting the iMac Pro. RL has already dropped a few singles off the project including "Era" and his recent song "I Wanna Know" and we can't wait for the full product.

This unreleased ID has been making waves ever since RL dropped it in his most recent Halloween mix and started dropping it at festivals like Buku Music + Arts Festival and Something Wicked. The commercial features a condensed version of the ID, but it still captures the ominous intro synths, clashing snares, and huge industrial sound on the drop.

Check out the commercial below and congrats to RL Grime for this massive spot. Enjoy!

RL Grime x Boys Noize - ID

Sony Music Links With Tech Startup Dubset To Legalize (And Monetize) Unofficial Remixes

dubset media and sony music

The world of unofficial remixes and bootlegs is about to get a lot bigger. As reported by TechCrunch yesterday, Sony Music became the first major label to allow and profit from unofficial remixes that, until now, could only be accessed through SoundCloud.

This development was made possible due to Dubset Media, a startup that’s “creating new mix & remix distribution and monetization opportunities built on transparency, ownership control, and simplicity,” according to their website. According to TechCrunch, the startup is doing this by identifying unofficial remixes and distributing royalties to the original artists from there. This will allow unofficial remixes, DJ sets and other mixes to be uploaded to streaming services like Apple Music and Spotify, and will also create profit for the original artists that normally would have been lost.

Sony Music is one of the biggest labels so it will be interesting to see how others will respond. As reported by Music Business Worldwide, they owned 22.4% of the recorded music market share in 2016. Their artists include some of the biggest of all time and the biggest in music today, including SZA, DJ Khaled, The Chainsmokers, Khalid and many, many more. This move means a lot of new user generated content is in our future, and it’ll be accessible on various streaming services. Dubset will no doubt change the way we listen to our favorite remixes, and it remains to be seen how this deal will affect services like SoundCloud moving forward. Enjoy!

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