RL Grime and Boys Noize just shared new unreleased music! With RL Grime's forthcoming Nova album on the way we're hungry for any and all new RL Grime... and thanks to Apple we just caught a glimpse into the anticipated project with a new, unreleased collaboration alongside Boys Noize.
Apple has never been afraid to feature cutting-edge music in their advertisements, and in the process they tend to widen the audience for whatever song and genre they choose as they just did with Anderson .Paak's new song. This time they picked an unreleased RL Grime x Boys Noize collaboration off of RL Grime’s upcoming album Nova for a sleek, dynamic ad promoting the iMac Pro. RL has already dropped a few singles off the project including "Era" and his recent song "I Wanna Know" and we can't wait for the full product.
This unreleased ID has been making waves ever since RL dropped it in his most recent Halloween mix and started dropping it at festivals like Buku Music + Arts Festival and Something Wicked. The commercial features a condensed version of the ID, but it still captures the ominous intro synths, clashing snares, and huge industrial sound on the drop.
Check out the commercial below and congrats to RL Grime for this massive spot. Enjoy!