Apple officially announced today that it will be discontinuing the iPod.
Apple shared a new post to their Newsroom site today with a headline that reads: The music lives on. The next line then mentions that the iPod Touch will be available “while supplies last.”
The iPod was arguably Apple’s most revolutionary product, and to see it finally being discontinued is quite surreal. Its lifespan lasted over 20 years. It was first announced in an iconic presentation from Steve Jobs back in October of 2001.
Apple’s senior vice president of Worldwide Marketing, Greg Joswiak, said this in a statement:
Today, the spirit of iPod lives on. We’ve integrated an incredible music experience across all of our products, from the iPhone to the Apple Watch to HomePod mini, and across Mac, iPad, and Apple TV. And Apple Music delivers industry-leading sound quality with support for spatial audio — there’s no better way to enjoy, discover, and experience music.