We were all taken by surprise yesterday (June 19) when a cryptic message and countdown appeared on djsnake.com. Having launched his new label Premiere Classe back in March and announced his new album was on the way only last month, this supposedly “special announcement” from the Parisian DJ had the potential to be something huge. And now that the countdown has finished…we’ve all been trolled yet again by Dillon Francis.
It seems that this latest prank from the LA-based artist was an elaborate ruse to promote the release of his brand new track “Look At That Butt” (ft. Jarina De Marco). As Francis explains it, while “Look At That Butt” comes as part of the streak of releases leading up to his forthcoming album, this latest website scheme has apparently been three years in the making after DJ Snake flashed Francis’ phone number to a crowd of thousands at Ultra Music Festival in 2015. Although some DJ Snake fans might feel let down by the fake announcement, we did get a new, heavy moombahton banger out of it that’s sure to creep its way onto mainstages everywhere. Check out “Look At That Butt” (ft. Jarina De Marco) as well as Dillon Francis’ explanation of how the prank came to fruition below and enjoy!