Kendrick Lamar Honors Kobe Bryant In New Nike Ad

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Yesterday, August 23 would have been the 42nd birthday of the late great beloved basketball superstar, Kobe Bryant. As a tribute to the legend, Nike put out a 90 second ad which is narrated by Kendrick Lamar.

“Kobe taught us to be better,” the video begins with Kendrick’s voice. The message is a simple one, but it resonates deeply. Kendrick’s narration sounds like a poem or a spoken-word performance.

This isn’t the first time Kendrick honored Kobe. Back in 2016, Kendrick performed a tribute show when Kobe retired from the NBA. The two have also been interviewed together.

Watch the tribute to Kobe below.