The enigma of KLOUD is back. We previously had the pleasure of introducing the mysterious artist to TSIS with the premiere of their “Save The World” remix. Now the robotic AI character is back with a hard-hitting new single “Exit Alive” that we’re stoked to be premiering for you today. This marks a big new moment in the story of KLOUD as he escapes “The KLOUD” and enters reality for the first time.
Along with this impressive new single comes a fitting narrative telling the story development behind the mysterious artist.
According to the press release, “KLOUD is a robotic AI character that takes place in a futuristic setting where up until now, his entire life has been lived inside a simulation run by The KLOUD, an evil corporation that controls society using simulated experiences to keep them “in control”. From the beginning, KLOUD has always realized this and has expressed his concern for it using music. All of his original music tells a story where he’s running and trying to escape from The KLOUD because they’re scared that KLOUD is an outlier from the rest of society, his intelligence has been self-learning and he’s starting to break from the simulation. His last release, Cold Fire, shows him hitting ‘the wall’ where it separates reality from simulation, and now Exit Alive is the upcoming single where he breaks free. Exit Alive is the premiere of the character in real life, breaking from the simulation, and entering into reality.”
This new track blends melodic songwriting with ominous sound design and slashing synths appearing alongside the crunching basstones that all come together effortlessly. Check out the new release below and keep an eye out for KLOUD. Enjoy!