Sonny Moore aka Skrillex has just announced one of his first big clothing X artist collaborations with well known brand G-Star Raw Denim. He launches the relation with a an incredible short animated film showing some in depth detail of the creation of the Denim. The short yet powerful video has a brand new Skrillex song set as the soundtrack currently being labelled as
" The Art of Raw"UPDATE:"Puppy". The song shows his continued progression as an artist delivering a song on the minimalistic side that is equally clean and powerful.
Sonny is well aware of the fact that artists teaming up with brands can go two completely different paths "either be cheesy and solely used as marketing tool, or they can be a great excuse to do something different and expressive. I truly believe, we made something AWESOME together." From the dope song, to what promises to be some great new denim, this collaboration gets our full approval. Enjoy.
UPDATED: The song we thought to be called "The Art of Raw" is actually entitled "Puppy", updated from Skrillex's MGMT.
Skrillex – Puppy (Unreleased)
"The Art of Raw" : Skrillex x G-Star Raw Collaboration