SONIC BLOOM Announces Partnership with River Beats TV, a Direct-To-Fan Live Music Platform


SONIC BLOOM has just announced a partnership with River Beats TV, a brand new electronic music-focused, direct-to-fan live music distribution platform. River Beats TV, the latest product of the New Orleans-based entertainment group, River Beats Digital Group, will provide fans the opportunity to experience the magic of the festival with on-demand sets available on the platform following the event.

The idea was spawned during the height of the pandemic, when live music and experiences were non-existent. Over the span of ten months, River Beats hosted more than 400 hours of livestreams and raised thousands of dollars while paving a new path for digital events in the dance music space.

With SONIC BLOOM just around the corner, River Beats TV will provide fans with the unique opportunity to rewatch sets from the festival after the event. We’ve seen this idea of live music entering the digital space over the past few years, including Coachella’s partnership with YouTube and Bonnaroo’s partnership with Hulu.

River Beats also announced their very own rooftop pool party event series THE DEEP, taking place at X Denver. For more info on River Beats TV’s content, subscriptions, and packages click here.

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River Beats THE DEEP