A milestone moment for an artist’s career is when they go from the product to the platform. World renowned Danish electronic group WhoMadeWho over the course of two decades have produced a sonic fingerprint that is simply incredible. Eight albums and dozens of EPs, singles, and remixes later WhoMadeWho have officially created their own label, The Moment, and have teamed up with British artist Everything Is Art for its inaugural release, “All The Love.”
The story goes that Tomas Barford of WhoMadeWho opened the demo sent over by Adam (Everything Is Art) and was mesmerized by the vocal sample. The funny part is that the vocals were written by Adam, but prompted into an AI software which created an entire AI song. After hearing what in Barford’s words was an “admittedly lame” track, Adam extracted the vocals and produced the instrumental track for those vocals himself. After WhoMadeWho added some vocals and guitar to give it some human touch “All The Love” was born.
“All The Love” embodies everything WhoMadeWho is about. It is enchanting, emotional, melodic and inspired. Warm synths and tender vocals build over its percussive base before an irresistible melodic and organic house breakdown. It’s the perfect track to kick off their label.
Stream the track below and enjoy!
WhoMadeWho & Everything Is Art – All The Love
-Written By: JD Scribner