Iconic house producer Eric Prydz, respected for his music, unbelieavable DJ sets, as well as live shows and production visuals, has become one of the most praised artists in dance music. Well, today he goes one step further with the official music video of his chart topping house anthem "Generate" that is a true visual journey. Surprisingly enough there is NO USE OF CGI in the video. GMUNK, who helped direct Tron and Oblivion, has created a 3d LED "Sugar Cube" installation that is full of mirrors which creates a kaleidoscopic illusion. Stream the song and watch the video below for yourself and pick up your copy June 8th.
Eric Prydz – Generate (Official Music VIdeo)