Gorillaz are in the middle of the most extensive album rollout I’ve ever seen and they continue their non-traditional marketing efforts. Their latest endeavor is an augmented reality app alongside the announcement of global album listening parties.
The Gorillaz app will allow fans to experience the world in which the virtual band members live placing their animations in user’s surroundings in a similar way the Pokemon GO app did. Additionally they’ve announced a “Humanz House Party” in which fans will tune into the app for "an exclusive worldwide listening event which will allow fans to hear the new album in full for the first time”. The online event will be “the largest ever geo-specific listening experience bringing people together across 500 locations.”
This follows up recent singles, announcements of a new TV series, pop-up “Spirit Houses”, numerous performances and the exciting news there’s 40-45 additional Gorillaz songs being finished that didn’t make the album. Download the app here and enjoy!