Mild Minds Debuts LUV HRTS Side-Project, Releases First Single “U REALLY HURT ME”

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Mild Minds is entering the next big phase of his career, with the launch of his very own record label, MOODS INTL. Paying tribute to his debut album, MOODS, the imprint is “set to provide both a launching pad and a home for both new and established artists, along with the experimental sounds of Mild Minds’ expanding club alter-egos.”

The label’s launch sees Mild Minds’ LUV HRTS alter-ego emerge, in partnership with fellow producer, Victor Pakpour of alt-indie duo Ruby Haunt. Their new track, “U REALLY HURT ME,” marks the very first MOODS INTL. release.

A vibrant synth chord warbles into existence, joined by an uplifting, airy vocal. Once the kick starts moving, “U REALLY HURT ME” catapults forward with an addictive four-on-the-floor rhythm. Repetitive in all the best ways, the vocal hook sticks in our head, imparting its highly emotive sentiment into our brains and our hearts.

Mild Minds commented on the launch of his imprint, sharing:

Today marks the launch of my new label: MOODS Intl. The idea was spawned initially around friends and I having a bunch of great unreleased music that didn’t have a home within our current projects. It was often sad to see some of those tunes fading on hard drives over the years when they could have been on the dance floor. So we’re launching this dance imprint which we can use as an on outlet to get all this music to you! As well as bringing in like minded artists to the fold.

You can stream “U REALLY HURT ME” at the link below, out everywhere via MOODS INTL. Enjoy!