The world of unofficial remixes and bootlegs is about to get a lot bigger. As reported by TechCrunch yesterday, Sony Music became the first major label to allow and profit from unofficial remixes that, until now, could only be accessed through SoundCloud.
This development was made possible due to Dubset Media, a startup that’s “creating new mix & remix distribution and monetization opportunities built on transparency, ownership control, and simplicity,” according to their website. According to TechCrunch, the startup is doing this by identifying unofficial remixes and distributing royalties to the original artists from there. This will allow unofficial remixes, DJ sets and other mixes to be uploaded to streaming services like Apple Music and Spotify, and will also create profit for the original artists that normally would have been lost.
Sony Music is one of the biggest labels so it will be interesting to see how others will respond. As reported by Music Business Worldwide, they owned 22.4% of the recorded music market share in 2016. Their artists include some of the biggest of all time and the biggest in music today, including SZA, DJ Khaled, The Chainsmokers, Khalid and many, many more. This move means a lot of new user generated content is in our future, and it’ll be accessible on various streaming services. Dubset will no doubt change the way we listen to our favorite remixes, and it remains to be seen how this deal will affect services like SoundCloud moving forward. Enjoy!